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Veriff, a $1.5 Billion Valued Global Identity Verification Provider Has Just Hired a New CMO Following a $100 Million Round of Investment

Caroline Mogford will join Veriff’s executive team to lead the company’s marketing strategy while it continues to meet the growing demand for reliable and secure identity verification across industries.

In Mogford’s role as CMO, she will focus on driving Veriff’s demand generation, product marketing and brand awareness, bringing her wealth of experience to the role.

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Mogford’s 15 years experience in the technology industry includes holding the title of senior vice president of marketing at Qualtrics where she led EMEA marketing and sales development alongside global partner marketing. Mogford grew the Qualtrics team from one person to roughly 100 across the globe.

She also brings experience of leading international marketing for Google, where she owned marketing initiatives for the Google for Education product line. Mogford has a First in Economics from Cambridge University and a Masters in Economics from The London School of Economics.

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Veriff is well positioned within the identity verification (IDV) market to call attention to the benefits of secure IDV and is a leading provider of IDV technology to some of the world’s biggest brands. Mogford’s appointment to CMO will strengthen the company’s position and provide strategic leadership behind Veriff’s efforts to educate companies and consumers.

Of her new role, Mogford said:

“There are four things that I look for in a company: Does it make the world a better place? Does it have the best product in its space? Is it led by amazing founders with a long-term vision? And does it hire great people? Veriff checked all those boxes for me. I believe that Veriff has the best ID verification technology – whether to  ensure that your children are safe online playing video games, or that your taxi driver is who they say they are. This is something that should make all of our lives safer and easier. I have high expectations for what Veriff’s team will achieve and I’m thrilled to be part of that journey.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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