Native and Programmatic Advertising Lexus Leverages Mirriad’s Virtual Product Placement to Drive Brand Awareness Among… AIT News Desk May 27, 2022 Mirriad has announced its latest campaigns with Lexus through in-content music video activations. The partnership takes Lexus’ advertising…
Financial Services Till Payments Announces Executive Leadership Promotions AIT News Desk Mar 26, 2022 Tanya Green, Head of Brand & CX promoted to Chief Customer Officer and Alison Long, Head of People & Talent, promoted to Chief People Officer…
Customer Experience From Boomers to Gen Z, All Generations Agree a Negative CX Is Worse Than A Bad Product AIT News Desk Feb 4, 2022 Survey results reveal similarities and differences in preferences across the generations at each stage of the customer journey A survey conducted…
Machine Learning Demand for Bespoke AI Solutions Fuels UK AI Skills Gap AIT News Desk Feb 3, 2022 New research from Rackspace Technology exposes a 55% increase in companies investing over 6% of their entire IT budget in AI and machine learning as…
Business Intelligence tmwi Appointed by Zupa Following a Competitive Pitch AIT News Desk Nov 16, 2021 The integrated media agency will initially focus on social and search as it helps the B2B business trading platform to drive awareness in a…
SaaS Syniverse Introduces WhatsApp Business API On Syniverse CPaaS Concierge For Enterprises AIT News Desk Sep 22, 2021 WhatsApp Messaging Allows Global Enterprises to Enhance Customer Engagement and Brand Awareness Syniverse, the world’s most connected company,…
IT and DevOps Delphix Appoints Josh Harbert as Chief Marketing Officer AIT News Desk Sep 16, 2021 Harbert Brings Decades of Expertise in Marketing for High-Growth Tech Companies Delphix, the industry leading data company for DevOps, announced the…
Mobile Friendable Kicks Off First Phase Of Brand Awareness Campaigns For Its Fan Pass Livestream Artist… AIT News Desk Sep 15, 2021 Fan Pass has released 15- and 30-second radio spots to air on Spotify and other programmatic networks Friendable Inc. a mobile technology and…
Martech AiThority Interview with Ingrid Burton, CMO at Quantcast Sudipto Ghosh Jul 14, 2021 Hi, Ingrid, please tell us about your role and the team / technology you handle at Quantcast. How did you get here? As CMO of Quantcast, I lead a…
Martech 5 Email Marketing Trends to Boost Marketing Strategy Maria Dahlqvist Canton Jul 1, 2021 In 2020, it was estimated that 306 billion emails were sent and received each day worldwide. It’s anticipated this figure will continue to increase…