Knoema and Seek Data Launch as Seek, Transforming the Last Mile of Analytics

By AIT News Desk On Feb 16, 2023

Seek Introduces Two New Products, Seek Insights and Insight Cloud, for Retail and Consumer Packaged Goods Businesses

Knoema, the premier data management and insights platform making the world’s data discoverable and actionable, along with its subsidiary Seek Data, the leading Retail and Consumer Packaged Goods (CPG) cloud data and analytics consultancy, announced the launch of a new and unified brand operating as Seek (the “Company”), an Eldridge business.

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“Following Knoema’s successful acquisition and integration of Seek Data last year, we are excited for the launch of our unified platform, transforming the last mile of analytics for our customers,” said Erik Mitchell, CEO of Seek. “Our new identity reflects the company’s holistic mission: to help customers discover data and its underlying insights at scale through an arsenal of turnkey analytics products and solutions, ultimately enabling better decision-making and maximizing ROI.”

In addition to the launch of Seek, the Company is introducing two new complementary products, Seek Insights and Insight Cloud. Seek Insights are verticalized, turnkey analytics applications that leverage common first- and third-party data to solve high-value, highly repeatable enterprise problems for business analysts. Seek Insights are deployed via Seek Insight Cloud, a cloud-native platform that connects industry experts with business analysts, enabling business analysts to discover and leverage applications built by industry experts across business areas such as sales & distribution strategy, inventory management and supply chain optimization, customer & loyalty analytics, and more. Insight Cloud provides critical analytics capabilities to organizations of all sizes, and is designed to convert raw data into actionable intelligence enabling cost reduction, revenue gains, as well as deeper audience targeting and personalization at scale. Seek Insights and Insight Cloud join existing offering Datahub, enabling the full business user analytics journey from discovery, to access, to execution.

“Seek’s vision is to pioneer the next frontier of cloud analytics, helping business users generate insights faster and more efficiently without incurring significant time-cost for professional analytics training and in-house platform development,” said David Hannibal, Chief Product Officer of Seek. “Insight Cloud is a strong example of our capabilities, enabling businesses to discover and adopt cloud applications that drive immediate productivity gains, improve user workflows, and add immediate commercial ROI.”

As part of Seek’s growth strategy, the Company will continue to invest in and grow their already extensive and growing partner network with some of the largest technology and data providers in today’s technology and retail and CPG analytics markets, including Snowflake, Alteryx, Crisp, Atlas, Tableau/Salesforce, and more. The Company also received an early investment from Snowflake Ventures.

“Seek’s business-ready applications build on the sales and inventory data feeds we collect from over 40 retailers,” explained Len Ostroff, SVP Partnerships at Crisp. “These Seek applications combine with our own automated data cleaning tools, ELT pipeline, and retail analytics software, allowing food suppliers and other brands to accurately identify, and immediately solve for, their most pressing challenges, from out-of-stock situations to identifying new distribution opportunities.”

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