Dealtale Announces the First Conversational AI Technology for Performance Marketing Analytics

Dealtale, a Vianai Company, the leader in causal AI for marketers, announced its development of Marketing Co-pilot, a ChatGPT-like feature which allows marketers to ask complex questions about their past, present, and future performance metrics, and instantly receive answers based on data from across their marketing and sales stack, including Salesforce, HubSpot, Google Analytics, and social channels.

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“Today’s announcement is a breakthrough for marketing professionals, as we put the power to ask any question, anytime, across advertising, sales and marketing systems directly into the hands of end-users”

Marketing Co-pilot was built to help marketers of all disciplines make their best strategic decisions, from the marketing manager to the CMO. For example, a demand generation marketer may ask why certain segments are underperforming; a digital marketer may want to identify the gaps in their customer journey; a content marketer may ask which blogs generated the most revenue; a CMO might want to see year-over-year conversion trends. All of these questions can be answered in seconds using Marketing Co-pilot.

In a time where most marketers struggle to become revenue-driven, the demand for data clarity has never been more critical. Marketing Co-pilot not only reduces the time to get answers from weeks into seconds, it also introduces a new way to interact with systems that were formerly limited to SQL queries and required technical expertise to operate. Vast, complex, and antiquated applications that hold some of a company’s most important customer and prospect data are now refreshed, repurposed, and democratized by this new innovation.

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Marketing Co-pilot is currently scheduled to launch in the spring of 2023, as the seasoned AI veterans at Vianai and Dealtale meticulously build a world-class user experience that augments and amplifies the expertise of the human marketer.

“Today’s announcement is a breakthrough for marketing professionals, as we put the power to ask any question, anytime, across advertising, sales and marketing systems directly into the hands of end-users,” said Dr. Vishal Sikka, Founder and CEO of Dealtale’s parent company, Vianai Systems. “We believe AI and LLM technology can empower people to be far more productive and effective in using their data, however, critical to this is ensuring the safety and reliability of the data, and the responses. This is why we have made trust and reliability foundational to our co-pilot offerings, leveraging our Human-Centered AI platform for monitoring the transparency and explainability of enterprise AI systems.”

Marketing Co-pilot is integrated directly into Dealtale’s Revenue Science platform, whose key focus is giving marketers the data they need with as little friction as possible.

“Marketing Co-pilot is a conversational AI offering that will provide deep data insights instantly and via a completely intuitive experience,” said Jake Klein, CEO of Dealtale. “Marketers no longer need to rely on analysts to create custom reports or face the daunting task of building them themselves – they can simply ask for the information they need in an interactive and conversational format.”

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