EquiTrust’s New Product Launch Powered by Sapiens’ Game-Changing Technology

Sapiens International Corporation, a leading global provider of software solutions for the insurance industry, announced with EquiTrust, a leading North American life and health insurance company, the launch of their state-of-the-art Customer Acquisition solution. It empowers EquiTrust’s marketing partners to illustrate, sell and complete digital application entry for a newly available Annuity/Long Term Care hybrid insurance product, Bridge, leveraging Sapiens’ award-winning IllustrationPro and ApplicationPro to provide a next-generation digital experience.

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“Enabling EquiTrust to launch their new product through the Sapiens Customer Acquisition solution in under 6 months is a testament to the strength of the solution and depth of knowledge from our team,” said Jamie Yoder, Sapiens North America President & General Manager. “Sapiens’ best-of-breed solutions drive innovation, are easy to navigate and are device agnostic, which further contributes to the overall user experience, engagement and flexibility that we continue to enable for our customers.”

The new Customer Acquisition solution provides split-second calculations for multiple complex scenarios in an intuitive, and engaging experience for EquiTrust’s marketing partners. The solution seamlessly integrates into EquiTrust’s websites and portals, providing an interactive experience between illustration and eApp (electronic application), ultimately a game-changing engagement and a reduction in NIGO (not in good order) applications. The solution also utilizes Sapiens’ self-sufficiency ‘Home Office Toolkit’ taking IT and Sapiens off the critical path for product changes, reducing the total cost of ownership.

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“We are very excited to partner with Sapiens in our digital transformation journey. EquiTrust will leverage Sapiens Customer Acquisition tools and capabilities to offer a personalized experience for our marketing partners. This will illustrate our new Bridge product in a clear and compelling way, helping our customers apply for it, providing a fully responsive and strong visual capability with a modern and intuitive user experience,” said Heather Kane, Vice President, Sales at EquiTrust.

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