REVOLVE, known for being a trailblazer in innovative marketing initiatives, technologies, and data-driven strategies, introduces the world’s first AI-generated billboard campaign entitled ‘Best Trip’ in celebration of the company’s 20th-anniversary. The campaign’s theme signifies the brand’s past, present, and future with art collaboratively created with Ai studio MAISON.META.
“In celebration of our 20th anniversary, we are launching new forward-thinking and innovative partnerships, collaborations, and experiences for our customers. Technology is a big competitive edge for us and allows us to continue to win. Through Ai, we’ll be able to explore new emerging designers, brands, and trends that we are known for delivering in unique ways.” said Michael Mente, Co-Founder, and Co-Chief Executive Officer of RVLV. “We’ve known the MAISON.META team for a long time, and they understand our vision. We knew they’d be the best people to bring this Ai campaign to life. This brand-elevating moment sets the tone for where we are heading.”
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The campaign will be REVOLVE’s first venture into AI technologies for brand marketing and advertising. ‘Best Trip’ is a nod to the 20-year journey that has made REVOLVE one of the world’s most sought-after retailers and go-to destinations for current and future fashion, beauty, and lifestyle trends. The ads exemplify the brand’s evolution from its early beginnings, first-to-market influencer marketing strategies and trips, expansive global growth, and large-scale experiential marketing events to where the brand will go next in technology and innovation. By utilizing progressive technology, such as AI, REVOLVE will continue to be a leader in the fashion, lifestyle, and e-commerce space as it enters a new phase of growth and innovation. .
‘Best Trip’ will debut on April 3rd, with the launch of several billboards appearing along the CA 10 highway en route to Palm Springs. The innovative campaign will be visible throughout the month of April to hundreds of thousands of festival goers and fashion enthusiasts traveling to the multiple world-famous music festivals in the desert this month, including REVOLVE’s annual world-renowned music and lifestyle festival, REVOLVE Festival
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