Astound Broadband to Launch Mobile Service Leveraging Reach Digital Operator Technology

Astound Broadband (Astound), the sixth-largest U.S. cable provider, powered by leading regional providers RCN, Grande Communications (Grande), Wave Broadband (Wave) and enTouch Systems announced the company has partnered with Reach, the leading Software-as-a-Service (SaaS) platform and Mobile Virtual Network Operator (MVNO) for launching network-based services, to offer Astound Mobile.

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“We are thrilled to partner with Astound and enable them to innovate in the mobile space with a very flexible and nimble platform”

The partnership will allow Astound customers to take advantage of state-of-the-art mobile service and will soon be available to the four million homes currently passed by Astound Broadband.

Building on Astound’s heritage of award-winning customer service, Astound Mobile will leverage one of the nation’s largest 5G networks and will offer a variety of plans that will give customers access to substantial savings when bundled with Astound’s ultra-fast internet service. Astound’s entrance into the wireless market comes at a time when the need for fast, reliable, high-value broadband and mobile services is more critical than ever.

“We’re committed to investing in the latest technology and partnerships so our customers can have access to the most advanced, high-value services they need to stay connected to their world,” said Jim Holanda, CEO of Astound Broadband. “Through our partnership with Reach, we’ll bring exceptional choice, value, savings and competitive, award-winning mobile services to our customers.”

“We are thrilled to partner with Astound and enable them to innovate in the mobile space with a very flexible and nimble platform,” said Harjot Saluja, Founder and CEO of Reach. “By leveraging Reach’s innovative platform, Astound is launching a full-featured mobile service with a back-office portal, a white-labeled end-user experience for Astound customers, and access to a full portfolio of broadband connectivity solutions in addition to mobile,” continued Saluja.

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Partnering with Reach offers Astound a turnkey solution for every persona (end users, sales and support agents, and business stakeholders), and every step of their customer’s mobile journey (Learn, Buy, Get, Use, Pay, Support, Acquire). Reach offers a full broadband digitization suite including modules for b******, service provisioning, customer self-service,

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