Alida Deepens Relationship with Discuss to Expand its World-Class Qualitative Research Capabilities

Alida customers gain access to additional managed services to power even more effortless end-to-end video feedback and qualitative research

Alida, the pioneer in community-centered customer experience, and Discuss, the leading purpose-built platform for turning experiences into insights, have deepened their partnership to expand on Alida’s world-class qualitative research solutions for its customers. In the recently renewed partnership, Alida will tap into Discuss moderator capabilities, further expanding Alida’s managed service offering tied to its Video Discussions product.

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“This latest enhancement to our Video Discussions product serves as a testament to our unwavering commitment to innovation and customer-centricity, empowering businesses to excel in an ever-evolving market.”

Now, Alida customers have even more options for a fully managed video feedback solution that already includes access to qualitative experts to manage full service platform setup, logistical execution, program design, moderation, and analysis. Perfect for customers who lack the time or resources to launch a full end-to-end qualitative research program on their own. This collaboration unlocks even more options for true end-to-end support, making CX research effortless and more effective.

“Businesses are consolidating and the pressure to do more with less has never been higher. By deepening our relationship with Discuss and integrating their advanced moderator capabilities to our extensive qualitative offerings, brands have the power to scale faster, gather richer insights, all while saving time and money,” said Ross Wainwright, CEO at Alida. “This latest enhancement to our Video Discussions product serves as a testament to our unwavering commitment to innovation and customer-centricity, empowering businesses to excel in an ever-evolving market.”

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Consumer needs are constantly evolving and organizations need a way to gain a deeper understanding of their customers and inject that feedback into strategic decision making. With Alida’s Video Discussions solution, organizations are empowered to conduct virtual focus groups and in-depth interviews with customers, leveraging state-of-the-art generative AI technologies. Instead of just relying on numerical data, Video Discussions helps companies build qualitative research at scale, resulting in genuine connections, trust, and a deeper understanding of customer experiences. With more effective targeting and engagement with the right audiences at the right time by leveraging deeply profiled and opted-in community members, companies have the power to build richer relationships with their customers, providing invaluable insights to their business.

“Now is the time when customers want to be heard and companies can’t afford to lose their trust,” said Simon Glass, CEO at Discuss. “With smart qualitative research tools, organizations can gather richer data and forge genuine relationships with customers. This approach is what ultimately gives way to exceptional customer experiences and drives impactful business decisions.”

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