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Olelo by Sorenson Rebrands to CaptionCall Mobile

Sorenson, the leading language services provider of inclusive communication services for Deaf, hard-of-hearing, DeafBlind, and global language communities, announced the rebranding of its Olelo app to CaptionCall Mobile. This change aligns Sorenson’s flagship mobile phone captioning solution with its established CaptionCall home phone service, providing those who need phone call captions with access to captioning services that best suit their lifestyle.

The CaptionCall Mobile app provides real-time captions during phone conversations with the same exceptional features and functionality that Olelo users have come to rely on, powered by advanced artificial intelligence technology. The only difference is the app’s new name, which reflects Sorenson’s unified brand identity.

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AIThority Predictions Series 2024 banner“Unifying our mobile and home phone captioning services under the CaptionCall name is a natural progression of our commitment to providing seamless communication solutions for the Deaf and hard of hearing community,” said Camila Casale, Chief Marketing Officer of Sorenson. “This rebranding reflects our dedication to innovation and accessibility, ensuring that our users have access to the best possible captioning experience, regardless of their preferred communication method.”

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Users will receive notifications when the updated app becomes available. In addition to the name change, the CaptionCall Mobile app will also undergo a visual refresh, featuring an updated color palette. The app will continue to be accessible on both the Apple App Store and Google Play.

Earlier this year, Sorenson updated the app with a new interface, and added an option for captions in Spanish. Other features include:

  • No Cost: CaptionCall Mobile will still be supported through a federally funded government program that provides no-cost captioned phone service for people with hearing loss who require captions to use the phone.
  • Speed & Accuracy: CaptionCall Mobile is more accurate and significantly faster than other available captioning options based on independent testing, meaning users will see the words in real-time as someone is speaking.
  • Saved Transcripts: After users hang up, CaptionCall Mobile will securely store a history of captioned calls on the device for later review.

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“We remain dedicated to providing our users with the most advanced and user-friendly captioning experience available,” said Rick Kreifeldt, Sorenson’s Chief Technology Officer. “This rebranding and the ongoing development of new features to come are a demonstration our unwavering commitment to innovation and accessibility.”

[To share your insights with us, please write to sghosh@martechseries.com]

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