Technology HUMAN Security and Locality Partner to Help Local CTV Advertisers Reach Quality Consumers AIT News Desk Sep 21, 2023 Locality to use HUMAN’s MediaGuard to protect brands from unwanted bots HUMAN Security, the global cybersecurity leader in protecting enterprises…
Native and Programmatic Advertising Millennial Households Shifting to SVODs; New Formats Pose Unseen Challenges to TV Advertisers Sudipto Ghosh Jun 14, 2022 Millennial households are embracing the cord-shaving trends without giving a second chance to TV. In a latest report on TV viewership, Samba TV found…
Technology DoubleVerify Continues Connected TV Momentum as Media Quality Measurement is Now Available to… Business Wire Mar 20, 2023 Brands can now benefit from DV’s industry-leading fraud and viewability measurement across Netflix’s premium video streaming inventory…
Technology Ranker Insights Offers Data Solutions For Entertainment Brands and Advertisers Looking to Optimize… AIT News Desk Feb 3, 2023 In a cookieless world, Ranker Insights offers the unique ability to reach multiple categories of viewers including loyal fans of competing shows,…
Machine Learning Gamut and Waymark Partner to Bring Easy and Affordable CTV Ad Creation to Local Advertisers Through… AIT News Desk Jan 5, 2023 Gamut, the award-winning leader in local CTV advertising, and AI video creation platform Waymark, announced a partnership to expand next-generation…
Native and Programmatic Advertising FuboTV Reports Successful Results for Advertisers Adopting Unified ID 2.0 After Becoming First… AIT News Desk Oct 4, 2022 FuboTV , the leading sports-first live TV streaming platform, announced a significant improvement on advertising campaigns transacted using Unified ID…
Native and Programmatic Advertising Tubi & TVSquared Reveal Key Unique Reach Findings Across Large-Scale Advertisers AIT News Desk Dec 10, 2021 TVSquared Joins Tubi’s Certified Measurement Partner Program for Converged TV Measurement Tubi, a division of FOX Entertainment, and TVSquared, the…
Native and Programmatic Advertising DoubleVerify and Innovid Offer Advertisers an Automated Way to Maximize Video Investments Across… AIT News Desk Nov 9, 2021 Expanded partnership streamlines delivery of quality media across video placements; integration shortens overall speed-to-market by seventy-two…
Native and Programmatic Advertising Captify Launches Search-Powered Addressable TV, Strengthening Advertisers’ Ability to Reach… Sudipto Ghosh Nov 1, 2021 Captify will Deliver the Ultimate Personalized Viewing Experience
Native and Programmatic Advertising Ampersand’s Total TV Measurement Solution Offers Advertisers Insight Across Their Entire… AIT News Desk Sep 17, 2021 Ampersand Offers Advertisers a New and Improved Tool for Groundbreaking, Multiscreen Television Campaign Measurement to Better Manage Reach and…