Better Engagement & Wider Outreach: How Content Creators & Marketing Professionals can Make The Most of Snapchat’s My AI

Content creators have to constantly reinforce their spot in the digital media maps to keep up with the changing trends and audience behavior. With the help of cutting-edge AI tools, marketers have been able to explore and develop new content in different formats for better customer outreach, stay relevant, and gain more followers. With the advancements in the field of artificial intelligence and the emergence of chatbots like ChatGPT, it is easier than ever for marketers and content creators to catch the audience’s attention.

Recently Snapchat surprised its consumers by launching its very own chatbot, My AI, powered by the latest version of OpenAI‘s GPT technology, specially customized for Snapchat. Currently available to Snapchat+ subscribers, My AI can be used as an experimental feature, like a ‘personal sidekick’ to the Snapchatter who chats with it.

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As we mentioned in our previous article on Snapchat’s My AI launch, this new feature has an interesting range of things that it can do. It can answer trivia, give you gift suggestions or hiking recommendations and help you select the dinner menu. Besides these features, there are a whole lot of engaging things.

How Content Creators and Marketers Can Use My AI – 3 Use Cases

Write an Eye-Catchy Bio

What’s the first thing any customer notices about a brand or a company before deciding whether to make a purchase or not? It is the company’s professional bio. A bio or biography is a short gist of what your brand represents and what your professional ideals are. Most importantly, a bio should highlight your brand’s USP and at the same time provide information that your customers are looking for,

You have to keep the brand representation as honest as possible, and at the same time, keep it short and crisp. Nobody has time to read testimonials. To sum it all up, if you can’t hold a customer’s attention with an interesting bio, there are very few chances for them to feel inclined toward you and your brand.

So, if you are struggling to write a bio, ask My AI and seek some suggestions on how to reach your ideal target audience and how and what you want them to buy. You can input specific details like a bio for a fitness app within 150 characters towards gym owners. You can quickly tap and hold the ideas MyAI makes to copy them and save them in the chat.

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Fetching Story Ideas

Brands and their content and marketing teams can use My AI to source original story ideas to promote their services or a product. As we said earlier, if you are creating content, it’s extremely crucial to stay relevant and post updates that strike a chord with your target audience. In case, you have successfully created a Snapchat profile and are unsure about how to promote a product or service, leave it on My AI to take care of it. Again, enter specific inputs like the target audience, your product, and how you’d like to position it to make it look appealing without trying too hard.

Increase Engagement through My AI Response to Stories

Stories form an integral part of content marketing, especially social media marketing. When a customer comments on one of your public stories, you may use My AI to get some answer suggestions that will pique the reader’s interest. Stories are one of the easiest ways to instantly connect with your audience or tell them about a new product launch, answer their query and form a very unique and personal relationship.

A while ago, Taco Bell took advantage of Snapchat stories to connect with their loyalists by posting ‘living in the moment content every day. It was rather brave of Taco Bell to adopt an ephemeral sort of medium to promote new events, the latest deals, and discounts. Surprisingly this worked in the brand’s favor as customers began taking interest and started engaging. Amazon, though in a different way, utilized Snapchat stories to keep its followers updated about current sales and promotions.

While these brands might have not used My AI to create that interpersonal relationship, yet Snapchat stories transformed the way brands connect with their audience on social media.

Did you know that according to a report, the sixth-largest social media platform is Snapchat? It had more than 363 million active daily users as of October 2022, with more than 82% of them being 34 or younger.

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Snapchat’s My AI can help you discover and transform the way brands are presenting themselves to their prospective clients and even content curators. With My AI, you can establish a more personal and trustworthy, and interactive relationship with customers. With Stories, you can reach your customers instantaneously, and with an effective bio, you can gauge the audience’s receptiveness. And, when nothing seems to e working, you can ask My AI to throw some fresh content marketing ideas.