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Snapchat Is Back: Introduces Its Very Own Chatbot, My AI, Powered by ChatGPT

A few years ago, Snapchat was all the rage in the tech world and a hot favorite among consumers with a whopping 750 million monthly active users. In recent times, Snapchat may not be all that active and may be losing business and popularity, but it still has the potential to stay in the game and woo the Gen Z demographic.

Cut to today, Snapchat surprised its consumers by launching its very own chatbot, My AI, running on the latest version of OpenAI‘s GPT technology, specially customized for Snapchat. Initially, My AI is only available to Snapchat+ subscribers who can use it as an experimental feature.

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My AI – The Features

You can do a lot with My AI, like planning a hiking trip, recommending birthday gift ideas, taking cues for a good dinner recipe or even writing a haiku on anything. Besides these, users can call My AI with a name of their choice and even customize the wallpaper for a chat.

  • My AI will store all conversations to be reviewed in the future and make improvements to the product experience. So users beware, stay away from secret sharing and forget about pieces of advice.
  • The blog clearly mentions that My AI ‘is designed to avoid biased, incorrect, harmful, or misleading information, mistakes may occur.’ If a user wishes to share any feedback, just press and hold on to any message from My AI.
  • Like most AI-powered chatbots, My AI too is prone to hallucination and can be tricked into saying just about anything. So the brand is seeking humble apologies for its many deficiencies in advance!
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While speaking to The Verge and sharing the idea behind the big picture and sharing the growing usability of Generative, Evan Spiegel says that besides staying connected to their loved ones and family and friends, consumers will now be interacting with AI every single day. And the brand is well-positioned to do this as a messaging service.

To put it in simple words, My Ai is nothing but a friendlier and faster version of ChatGPT embedded in Snapchat. What makes Snapchat’s version slightly different is its restriction in answering. My AI strictly adheres to Snapchat’s safety guidelines and so, with careful training, My AI will not respond to sexually explicit content, violence, swearing, or politics.

Snapchat forayed into the tech sphere as an alternative to social media, (namely Facebook, and Instagram), as a simpler and fun way to connect with family and friends in an unassuming way.

With the launch of My AI, Snapchat has delved into broadening and inculcating AI in its digital marketing efforts and staying relevant at the same time.

 [To share your insights with us, please write to sghosh@martechseries.com].

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