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NVIDIA Backs Round-The-Clock Checkout-Free Grocery Shopping Start-Up AiFi

AiFi is a hot startup that is penetrating into the AI-powered check-out free grocery shopping landscape. Thanks to AiFi, shoppers looking for a clutter-free and quick self-service shopping experience can leverage the company’s services, just by using their credit card. What goes behind the AiFi experience? Let’s find out.

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AiFi Technology

On a primary scale, AiFi is leveraging image recognition as the core technology behind this experience. NVIDIA’s T4 GPU is the heart of AiFi’s image recognition software. The company is engaged in a full-fledged presentation of their products and services at the GPU Technology Conference. AiFi got a lot of creditability last year, being an NVIDIA Inception winner. The contest helps promising start-ups get to market faster. The actual, physical store, believe it or not, is a highly stylized shipping container that AiFi claims can hold 500+ products. AiFi’s NanoStores are now open for piloting for ‘n’ number of retailers. These NanoStores are meant to be the middle ground between a vending machine and a convenience store.

How this exactly works is that AiFi has packed their stores with a gazillion cameras, you guessed right, to capture images of the merchandise purchased by customers. One does not have to be a genius to figure out that it is not a walk in the park to capture exactly what the customer is purchasing. The solution? AiFi captured thousands of images in several angles of these 500 or more products and infused 3D simulations in them to precisely identify goods. This made it easier to streamline the product range and to build a training set — the training time further accelerated due to the use of NVIDIA TITAN series GPUs.

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Aifi’s Roadmap

These NanoStores will hit the nerve of an on-the-go audience, millennials and now perhaps Gen-Z, definitely. The hyper-stylized look of these stores is an additional plus for a younger audience who would love to try ‘something new.’ AiFi is expanding its pilot to Europe working with brands such as Valora and Carrefour. While Valora will help AiFi in setting these stores up at European train stations, Carrefour will experiment with NanoStores. Carrefour is a French retail giant that operates in excess of 12,000 and counting upwards retail stores in Europe. Back in North America, AiFi wants to tie-up with universities. The company is hopeful that its stores will be popular among students as they apparently do not sleep.

Although AiFi may face stormy seas due to the fact that brands such as Zippin, Sainsbury, Amazon, and, very soon, Microsoft are battling to establish themselves in this space.

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