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Ada Announces New App Directory and a Suite of Product Updates

Ada, on a mission to help the world’s most innovative brands automate more valuable interactions, announced several new product launches and updates. The Automated Brand Interaction (ABI) company has introduced new no-code builder tools, social channels, proactive SMS, and a global application directory — with additional exciting innovations in the works.

In a down economy, merely reacting to the changing landscape of consumer needs is not enough. Brands need to be on the cutting-edge of what customers expect: more relevant, timely, and proactive interactions that are always on and always helpful.

Ada is giving brands the tools they need to make every customer feel like a VIP. Brands will have access to more customization in the platform, and as a result, more valuable interactions at scale.

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“Constant consumer change is the new normal,” says Ada CEO and Co-founder Mike Murchison. “Brands need to have the tools to offer greater personalization and customization to their interactions at every customer touchpoint with the brand. Today, that means anticipating your customer’s needs and proactively engaging them. Personalized, proactive interactions are more valuable to customers, and this is what will allow brands to stand out from the rest.”

Ada’s ABI platform powers billions of interactions for big name brands like Zoom, Square, and Shopify. Today’s announcement is the first of many, as Ada continues to expand the offerings of its award-winning platform, allowing brands to scale as they grow — while diminishing costs and holding headcount steady.

With Ada, every brand interaction is improved through automation. And brands can use automation to cut costs without compromising customer interests.

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[To share your insights with us, please write to sghosh@martechseries.com]

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