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LumApps Launches LumApps Play, Making Enterprise Video Management Easier, Smarter, and More Secure

Following the acquisition of the Video Management platform Novastream in June 2021, LumApps announces new secure video management capabilities in its Employee Experience Platform on desktop and Mobile with their brand new product, LumApps Play

LumApps, the leading Employee Experience Platform company, has launched LumApps Play, a secure video management add-on for its Employee Experience Platform on both desktop and mobile devices. LumApps Play enables organizations to drive employee engagement by leveraging video content directly in the LumApps Employee Experience Platform, with no technical skills required and complete control of the video content and its use. Studies have shown that engagement is reinforced with animated content such as videos. Viewers retain 95% of a message when they watch it on video, compared to 10% when reading text.

Employees are more inclined to listen, engage with and feel directly addressed to when presented with video content rather than text. LumApps Play makes it easier for businesses to take advantage of the benefits of video, which contributes to brand awareness among employees, supports retention, and aligns corporate values and culture, all while optimizing time and costs when recruiting, onboarding, and learning (such as video tutorials, video capture of internal workshops, etc.).

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LumApps Play: Collect, organize, broadcast and analyze internal corporate videos

LumApps Play facilitates searching, organizing, and broadcasting relevant videos in native languages or with subtitles, in the best quality available for employees’ devices and internet access. LumApps Play also enables internal users to gather videos and embed them in any content of the LumApps platform. The native search toolbar allows a precise and quick search across the corporate catalog, bringing up articles, posts, documents and videos via title, description, and tags.

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Videos are encrypted and secured, contrary to videos embedded in YouTube or Vimeo private channels, to ensure optimal security. Employees can only view videos if logged in to the platform via their corporate identity (single sign-on), and are restricted from sharing a video link outside the company. While major viewing platforms claim a secure environment for sharing corporate videos, LumApps Play guarantees no leak is possible. To improve security, videos are encrypted and stored on secure servers in multiple formats, including 360p, 480p, 720p and 1080p.

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“Video is an engaging media that has a positive impact on all departments that need to inform and engage their workforce as video content is a compelling alternative to ensure top-down strategic communications are more accessible to employees. LumApps Play enables all teams to act as ambassadors, helping employees to raise awareness around the brand. It also facilitates training and enablement of the teams, regardless of their location,” said Blaise Kremer, Product Manager LumApps Play.

LumApps Play turns videos into a source of knowledge

By leveraging tags, descriptions, subtitles, chapters, and embedded calls-to-action, videos become a source of knowledge for all departments. Detailed analytics on viewing performance fasten and simplify the monitoring and follow-up of different projects. Analytics also allow managers to assess the traction of different messages and the typology of viewers for videos with strong engagement and impressions according to their department, location, and more.

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[To share your insights with us, please write to sghosh@martechseries.com]

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