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Stellantis Boosts Consumer Value as the First Automaker to Offer an Integrated Rewards Program

Stellantis announced the launch of a new integrated Miles rewards program and app, Stellantis Miles, that enables customers of Chrysler, Dodge, Jeep, Ram, Fiat or Alfa Romeo vehicles to earn miles for all their travel, not limited to driving. Developed in partnership with Miles and available for free download on iOS and Android, Stellantis Miles unlocks incredible value for customers beyond common rewards offered in the automotive space.

In contrast to other programs, Stellantis Miles enables customers to earn miles for all their travel. Customers earn 2x miles for driving their registered Chrysler, Dodge, Jeep, Ram, Fiat or Alfa Romeo vehicle, 5x for riding a bike and 10x for walking or running. Rideshare services are also part of the program and rewarded with 2x miles. Users can redeem their miles for personalized rewards from more than 250 leading retailers, as well as donate their miles to raise money for charity.

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“Stellantis Miles is another feature created from Star*Up, our company-wide innovation challenge, enabling Stellantis employees to develop new customer-focused technology concepts,” said Mamatha Chamarthi, head of software business and product management. “Stellantis Miles will deliver additional value to our customers and build on our existing rewards programs.”

Stellantis Miles not only offers rewards from leading brands, such as Garmin, HP, Chewy and Pandora, but also a curated list of rewards exclusive to Chrysler, Dodge, Jeep, Ram, Fiat and Alfa Romeo customers through Stellantis’ network of partners, such as dealerships, merchandise and other services. In addition, existing Stellantis apps, such as the Uconnect and Jeep apps, will now include direct integration with Stellantis Miles.

“Our vision at Miles is to reward mobility as universal behavior, creating a new economy and marketplace where every mile traveled accrues to value,” said Miles CEO Jigar Shah. “We are excited to partner with Stellantis to launch the first ever rewards program in the auto industry that truly rewards customers for all their travel – combining the breadth of our marketplace, exclusive rewards for Stellantis customers and direct integration with their existing brand programs.”

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Designed to work seamlessly in the background, the Stellantis Miles app automatically logs each trip from point A to B and the mode of transportation used, while keeping personal data completely private. Customers can easily view miles earned per trip and receive personalized rewards or exclusive perks redeemable either online, at a nearby store or at a Chrysler, Dodge, Jeep, Ram, Fiat or Alfa Romeo dealership.

Personalized rewards available through the Stellantis Miles app include Acorns, Buffalo Wild Wings, Chewy, Farfetch, Fetch rewards, FuboTV, Garmin, Getaroom, Harry’s Razors, hims, hers, HP, Pandora, Restaurant.com, Rover, Sam’s Club, Shipt, Stash, Thrive Market and Wayfair, as well as gift cards from Amazon, Starbucks, Target, Walmart and other retailers.

As part of the program, customers can also shop with Stellantis brand dealerships and affiliate partners, receiving rewards in the form of credits on service, merchandise and more.

Stellantis Miles also creates opportunities to give back by donating to various charities. Customers can donate their miles to charities, including One Tree Planted and National Breast Cancer Foundation. Over time, Stellantis plans to expand the exclusive perks, rewards partners and charities available to customers.

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[To share your insights with us, please write to sghosh@martechseries.com]

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