David Wiesenfeld,Chief Strategy Officer of TruOptik, a TransUnion Company.
David Wiesenfeld has over 25 years of experience in consulting, strategy development, business analytics and product management. As Chief Strategy Officer of TruOptik — which was acquired by TransUnion in 2020 — he is responsible for aligning TruOptik's solution portfolio with marketplace needs by leveraging internal capabilities and identifying external assets that enhance TruOptik's ability to help companies monetize and measure streaming media. Prior to joining TruOptik, Wiesenfeld led the E-Commerce Practice Area at Nielsen, where his team worked with many of the world’s largest advertisers and retailers to develop winning data-driven e-commerce strategies. David previously headed the Business Insights function at Ocean Spray Cranberries and consulted for emotion-recognition platform Affectiva.
By the end of the decade, futurists predict many of us will live in homes where voice-activated controls have replaced switches, touch-sensitive walls…
