Native and Programmatic Advertising Why It’s Time for Ad Tech to Embrace Human-Centered Design Frank Maguire Jun 17, 2022 Two forces are pulling against each other that could impact the long term success of the advertising industry: ad budgets and ad exposure continue to…
Native and Programmatic Advertising The Third Wave of Video: Connecting Human Behavior with Video Advertisements Frank Maguire Jan 27, 2022 Consumers’ video watching behaviors have changed drastically over the last five years but the advertising industry has been slow to adapt. As a…