An entrepreneur with over 20 years of experience in marketing and management, Greg holds two MA degrees, in English Literature (University of Silesia) and Business Management (Ecole de Commerce de Toulouse).
In 2011, Greg founded SALESmanago and has been running the company since then. He is a marathon runner, academic lecturer, startup mentor and author of the popular book “Marketing Automation. Towards Artificial Intelligence and Hyperpersonalization”. Greg was a finalist in the 2014 EY Entrepreneur of the Year award.
In an increasingly competitive e-commerce world, there are some dos and don’ts when it comes to encouraging customers to buy from your business. This…
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