Enough About Blockchain Can’t Scale for Digital Advertising
Everybody in the Advertising Technology community has heard at least one person say some version of: “Blockchain can’t scale for Digital Advertising.”…
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Scaling Blockchain to Match the Speed and Scale of Programmatic Advertising
Programmatic advertising is fast. That was the whole point, after all.
With the Internet boom of the late 90s, marketers saw an opportunity. There…