Native and Programmatic Advertising Meta Versus TikTok: Where are Short Video Ad Spenders Heading? Sudipto Ghosh Oct 11, 2022 Short video ad spenders are hogging the limelight in the fast-changing digital video advertising landscape. In 2021, video ad spending rose by 49%,…
Martech AiThority Interview with Dario Debarbieri, Head of Marketing at HCL Software Sudipto Ghosh Oct 10, 2022 Hi Dario, welcome to AiThority interview series. Please tell us about your journey in Marketing and how you arrived at HCL Software? Thanks. It’s…
Martech Snap Introduces New Conversation Tracking Tool to Safeguard Young Users Sudipto Ghosh Oct 10, 2022 Popular social media platform, Snap has launched a useful conversation tracking in-app tool called Family Center in Singapore for parents. Family…
Business Intelligence Sales Enablement is Key in Building Confidence Among Salespeople Sudipto Ghosh Oct 6, 2022 CMOs and CSOs are giving a lot of importance to sales enablement practices. Content, marketing automation and customer data management have become the…
Cloud Project Titanium: OpenText Integrates CXM and DXM with Cloud Editions 22.4 Sudipto Ghosh Oct 4, 2022 OpenText has taken a giant leap in the direction of total experience management by integrating different aspects of information management. The…
SaaS AIThority Primer: Building Analytics and Top Players in the Market Sudipto Ghosh Oct 4, 2022 Building analytics has emerged as an extension of the modern IT infrastructure and networks management. This family of data analytics helps…
IT and DevOps AiThority Interview with Wayne Busch, Group President at NTT DATA Services Sudipto Ghosh Sep 30, 2022 Hi, Wayne. Welcome to AiThority Interview Series. Please tell us a little bit about your journey and how you reached NTT DATA? I’ve been in the…
Martech Adobe Unleashes a New B2B Marketing Automation Roadmap Sudipto Ghosh Sep 30, 2022 Martech users are innovating faster than ever to meet global shift in consumer behavior. Demand generation executives rely on a plethora of…
Martech Adobe Target Announces New AI-enriched Enhancements for Multi-channel Personalization Sudipto Ghosh Sep 28, 2022 Adobe's advanced customer journey mapping solution for hyperpersonaliztion, Adobe Target, has announced next-gen Artificial Intelligence-driven…
Martech Accurate Product Information Key to Online Shopping Success Sudipto Ghosh Sep 27, 2022 Did you know that a dubious or inaccurate product information can badly hurt your e-commerce sites? Not only does a badly-written product information…