Why Customers Share Their Data with You in the Cookiepocalypse Era?
The death of the third-party cookie. The" cookiepocalypse." The cookie has crumbled. It’s the hottest of the hot topics right now: the big move by…
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Maximize Your Influence: How Both Brands and Influencers Can Get More out of Their Partnerships
At its best, the relationship between brand and influencer is one of harmonious mutual benefit. The brand achieves its goals and KPIs by gaining…
Why Artificial Intelligence Matters in Building Real Sustainability
How working with the right technology partner can result in a sampling strategy that delivers on your sustainability goals and improves engagement…
If Data Is Currency, Consumers See Sampling as a Smart Spend
Balancing data privacy and ad relevance is a challenge consumers and digital advertisers have been grappling with for years. Consumers are…
How Zero-Party Data Will Save the Internet In 2021?
Third-party cookies are flawed. This we all agree on. But something has to pay for the internet, and those cookies feed a whole industry that does…