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CallRail Enhances Conversation Intelligence Product with AI-Powered Call Analysis

CallRail, a lead-focused analytics platform, announced a new version of its Conversation Intelligence product that helps businesses of all sizes efficiently and affordably analyze valuable phone calls and take appropriate action. With automated call transcription and AI-powered call analysis, businesses can provide call quality assurance, increase customer satisfaction and identify training opportunities for employees. When engaging with businesses, 53% of customers prefer phone calls over other forms of communication, making automated call analysis crucial to efficiently identify, categorize and analyze key insights.

The enhanced Conversation Intelligence product includes industry-leading call transcription accuracy and new word cloud reporting that easily visualizes patterns and highlights trends across customer conversations. The enhancements are built on the core Conversation Intelligence technology that automatically categorizes and highlights calls based on specific keywords identified in conversations. All of this is offered in a new fixed price package, making it affordable and accessible to all businesses.

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“Our Conversation Intelligence product was created to help businesses gain key insights into the critical conversations happening every day. Understanding and acting upon these conversations can meaningfully improve both marketing activities and customer satisfaction,” said Mary Pat Donnellon, CRO of CallRail. “Conversation Intelligence can also save businesses resources and hours of manual work every week, helping them be more efficient and productive.”

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Webistry, a data-centric advertising agency that specializes in social & PPC advertising, uses CallRail’s Conversation Intelligence product to help its clients optimize for lead quality and sales, not just lead volume or lead cost. Webistry serves companies in industries ranging from healthcare to automotive, and also relies on Conversation Intelligence to help businesses better train employees on customer service.

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One of Webistry’s clients, Groupe Dentaire Laval, a dental practice in Montréal, Canada, previously had little insight into how leads were converting. With Conversation Intelligence, they now have an automated view into how many calls turn into confirmed appointments. Additionally, the dental practice is now able to monitor and incentivize front desk personnel based on associated conversion targets.

“With CallRail, we helped Groupe Dentaire Laval realize they were missing inbound calls and struggling to return potential customer calls due to the high volume. Prior to CallRail, they also found it difficult to listen to 300 calls per month due to limited time and bandwidth,” said Jonathan Naccache, co-founder and president at Webistry. “CallRail helps us understand the percentage of calls that turn into appointments and provides insights into call training and coaching opportunities that help the dental practice improve conversions.”

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