Guest Authors

Technological advancement has influenced and improved a lot of aspects of our everyday lives. Grooming went through that advancement as well.…

If you’re debating where to place your marketing, here’s what you need to consider If you’re keeping tabs on how major brands are working their…

Like the cloud and the internet, Big data has become one of the unseen but influential components of our lives. The difference is that people have yet…

When the relationships between brands and partners are strong, partner marketing can be one of the most powerful and efficient business channels.…

How much damage can inaccurate data really do? In 1999 the NASA Mars Climate Orbiter lost communication with mission control as it approached its…

Raising the issue of Blockchain with intellectual property and brand protection professionals provoke a response that sounds like kids on a long car…

From personalizing customer experience to automating processes, Deep Learning applications are offering smart solutions to businesses across…

Apple is pushing for change when it comes to consumer privacy and control of data. They haven’t been tiptoeing around the issue either; the latest…

Developing audience personas is a pretty basic part of being a marketer. Most product or account teams at some point go through the process of…

From lawmakers and regulators on Capitol Hill to analysts on Wall Street and consumers on Main Street, data breaches are having a more reaching,…