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Is AI All It’s Cracked Up to Be, or Does email Already Have the Answer?
Artificial intelligence (AI) is generating a huge buzz right now, with promises to do things like answering our emails for us and handling customer…
Pessimistic Security, Embedded AI and GDPR to Reign Supreme in the Legal Sector in 2018
Roy Russell, CEO of Ascertus Limited, highlights the top three technology trends in the legal sector in 2018
The Shift From Optimistic to Pessimistic…
Artificial Intelligence: Marketing’s New Ally
It’s a feeling too many customers and prospects know: the sense that they’re simply spokes in a brand’s wheel, rarely recognized for the individuals…
Conflating Identity With Identity Services – Why Platforms Should Focus on the Latter
As people-based marketing (PBM) became the hottest acronym in the ever-expanding library of adtech terminology, so began the race to paint a…
Globalized Fashion: How to Use Your Data to Get Ahead Of Trends
The apparel market is one of the largest in existence, accounting for 2 percent of the world’s GDP, and valued at roughly $3 trillion. Every year,…
Why Every Marketer Needs to Focus on Conversations in 2018
Retail marketing is an extraordinarily intricate combination of art and science. Building a brand requires a powerful vision that connects with as…
Blockchain Will Transform the Global Economy. But What Will it Mean for Advertisers?
When most people hear blockchain, they think Bitcoin—one of the world’s first digital currencies. But while Bitcoin has yet to transform the global…
28 Ways Artificial Intelligence Will Affect Your Business and Life in 2018
Like it or not, the machines are claiming new territory.
And by “machines” I mean artificial intelligence (AI).
Our business and personal lives…
Bots Are Failing And Here’s Why
A new chatbot pops up almost every day. Facebook, for instance, claimed 100,000 unique bots for messenger back in April 2017. But despite their…
Why Conversational AI is the Future of Business
A recent report showed the use of voice-activated devices has increased 129% in 2017. One-fifth of smartphone users now talk to a voice assistant at…