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NLP is the New SEO: How Artificial Intelligence Will Transform Media Strategy and Communications
Artificial Intelligence (AI) has fundamentally transformed a variety of industries in recent years. Although the jobs of communications professionals…
How to Launch an E-Commerce Business
If your business is not online in 2019, it does not exist at all. The rapid development of digital technology establishes the rules of the game for…
Cracking the Millennial Code: How to Create Marketing Research Surveys That Work
For marketers, gaining insights into the minds of millennials is a top priority. And for good reason. Not only will this allow them to…
3 Rules for Communicating Post-Crisis, Cyber Attack 101
Listen up… a cyber-attack is likely to happen to your organization. The majority of attacks to date have focused on…
Zillow Users Will Lose with “Winning” Million-Dollar Contest’s Home Valuation Model
Zillow recently named a million-dollar winner in a Kaggle contest that challenged entrants to boost the accuracy of its home valuation algorithm — and…
Smart Managers Know There’s More to Leading a Team Than Simply Being a Boss
While AI continues taking over traditional human roles, even some managerial work is falling risk to the automation wave. For payroll managers,…
Today’s Driving Force Behind Innovation: Relevant Information
Today, we stand at a crossroads in digital transformation and innovation, and many business leaders may be asking themselves “what’s next?” when it…
Get Smart: Three Ways to Use AI to Improve Your Next Digital Campaign
With the ability to synthesize large amounts of data points, Artificial Intelligence (AI) can transform marketers into proactive planners with…
Good Bot, Bad Bot: How Machine Learning Is Fighting Fake News
Chatbots are probably low on the list of weapons that we might think of when it comes to helping newsrooms, journalists and the general public combat…
The Power of Product Recommendation Engines
According to a Forbes Survey from last year, 70 percent of buying decisions are influenced by how clients feel they are being treated; therefore, a…