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Customer Data Platforms (CDPs) have been a game changer in delivering new levels of insight into consumer behavior. But with such a range of…

As automated systems become commonplace throughout businesses, there is a natural progression to integrate these systems to achieve even higher…

We’ve all heard a lot about AI recently, fuelled by the arrival in our daily lives of OpenAI’s ChatGPT. Without getting drawn into the “shiny object”…

In today's fast-paced digital era, marketers face a daunting task: proving their worth in an industry driven by data and results. The old-fashioned…

It starts with a cave painting and ends with a TikTok. An idea forms in a human brain and through the tools at our disposal - whether mark-marking,…

The results are in, and the verdict is emphatic: Personalization works. And yet, though proven to drive revenue and customer loyalty to the point that…

In the rapidly evolving world of marketing technology, new buzzwords and trends constantly emerge, often causing marketers to jump from trend to trend…

Seemingly overnight, artificial intelligence has become part of our day-to-day lives, sparking a range of emotions from curiosity and excitement to…

Artificial intelligence has penetrated almost every sphere of life, from education to medicine, from art to entertainment, from customer service to…

Carriers are not yet seeing the return on investment from 5G they had hoped. The answer lies in breaking into new markets, establishing partner…