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The 5 Capabilities Your Generative AI Needs to Drive Business Impact
Research estimates that consumers today are exposed to as many as 5,000 brand images every day. Ubiquitous marketing communications ultimately make…
ChatGPT: What Cybersecurity Dangers Lurk Behind this Impressive New Technology?
It is now possible to use a publicly available artificial chatbot to generate a complete infection chain, possibly beginning with a spear phishing…
Surviving the Digital Marketing Storm: Navigating Recession, Privacy and Disruptive Innovation
Let’s face it, we’ve hit a stormy period for marketing. Rising inflation, supply chain disruption and a looming global recession is affecting brands…
How to Implement ChatGPT Into Your App Marketing Strategies
According to reports, around 88% of mobile time is spent within apps. It is no wonder then that for those that rely on mobile business transactions…
How Data and Technology Enhance the Human Touch in B2B Outbound Sales
The global B2B industry is the largest it’s ever been and growing – on track to become a quarter trillion-dollar market in the next five years.
As…
How the Marriage of AI and H.I. Impacts Healthcare Costs
Identifying healthcare fraud, waste and abuse is a highly evolved practice that is best done with a marriage of artificial intelligence (AI) and human…
Why Businesses Must Prioritize AI & Tech Investment Despite Economic Uncertainty
In a challenging economic climate, many companies are understandably focused on cutting costs. However, they should steer clear of the myopic outlook…
Tips for Bringing Cloud Costs Down to Earth
A recent article in The Wall Street Journal noted that cloud-enabled businesses are experiencing a slowdown in sales, following years of sharply…
How Is Web3 Transforming the AdTech Industry
The term ‘Web3’ has been in existence since 2014 when Gavin Wood, the famous computer scientist who helped create Ethereum, coined it. For years it…
Could ChatGPT Herald the Next Stage for CX AI Adoption?
Over the last few weeks, you would have heard lots of noise about ChatGPT, the new model for conversational AI that was launched by OpenAI – the AI…
