Martech

More industry veterans move to in-game advertising as the channel proves significant growth opportunity Frameplay, the award-winning, global…

As we approach 2024, the popularity of generative AI will ultimately impact every sector of the economy. It is important to identify which sectors…

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. At our…

Tealium is recognized for its demonstrated technical proficiency and proven customer success in the advertising and marketing industry Tealium…

Authenticity in advertising, especially in the age of advanced social media techniques and the Metaverse, has become extremely challenging. Where…

Artificial Intelligence (AI) has become a common buzzword in the business sphere, with everyone eager to leverage the potential that AI holds.…

Large Language Models (LLMs) and Generative AI (Gen AI) are taking SaaS platforms to new heights. Customer Data Platforms (CDPs) in martech, for…

The top companies driving AI adoption in the industry HG Insights, the provider of go-to-market Technology Intelligence to 90% of tech companies in…

Legal fortification could finally lay to rest the growing concerns about depleting consumer privacy standards in the generative AI era. According to…

New platform update is designed to enhance customer loyalty and brand advocacy using Digital Ads for TikTok channel Customer engagement platform…