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Martech
Transforming Digital Communication with Conversational and Generative AI Tools: AiThority Tech Bytes…
The recent spurt of Conversational and Generative AI tools offers a wide range of applications to users deploying different platforms for Customer…
Qualtrics Launches Three New AI-Powered Suites for CX, EX, and Research
In the modern customer service realm, it's an established norm that a great employee experience (EX) leads to an excellent customer experience (CX).…
Vonage Announces Advanced Gen AI Capabilities to Boost Conversational Commerce
Vonage has announced the launch of generative AI for Vonage Conversational Commerce, powered by Jumper.ai. Leveraging advanced Vonage Gen AI…
Adobe’s Age of Generative AI Research Highlights Acceleration in AI for Marketing, Travel and…
Adobe's latest Generative AI Research has revealed a growing interest among Americans in using AI and related technologies for leisure, travel, and…
Session AI Announces World’s First Solution for Real-Time AI Incentive Optimization
Session AI, the pioneer of in-session marketing, announced AI Incentive Optimization, a real-time AI solution for ecommerce retailers to achieve…
GetResponse Launches AI Email Writing Assistant
GetResponse, a leading global all-in-one email marketing platform, has announced the newest addition to its AI-powered toolset – an AI email writing…
AI-Augmented Workflows: The Future of Creativity and Efficiency in Advertising
The advertising industry is in the process of a complete transformation with new technology available in the traditional creative process. From data…
AI ML in AdTech: How VeraViews Impacts the Global Ad Fraud Identification Industry
The current wave of generative AI (gen AI) is sweeping across all conceivable sectors, including digital advertising. Adtech platforms are relying on…
Banzai Expands Reach Solution
Reach targets qualified contacts, drives event registration and generates leads for event marketers
Banzai International, a leading marketing…
As Advertising Fatigue Grows, It’s Time To Let Creative Content Marketing Shine!
The slowing growth rate of digital advertising spend in the U.S. is coming at a convenient time as the C-suite is starting to trust PR and Marketing…