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Native and Programmatic Advertising
Alfi Announces Digital Advertising Tablet Rollout In Rideshare Vehicles In Austin and Las Vegas and…
Intelligent digital tablets now in 16 major U.S. markets with plans for two more cities in late Q12022
Driver portal version 2.0 launched to support…
Eros Now and Airtel Xstream Premium Announce Unique Partnership for Video Subscribers
Eros Now, a leading over-the-top (OTT) South Asian entertainment platform owned by Eros STX Global Corporation, a global entertainment company, ,…
Outbrain Releases Engagement Bid Strategy: An AI Based Campaign Optimization Tool Built For a…
Engagement Bid strategy (EBS) is a new AI based performance optimization solution from Outbrain that does not use website cookies or tracking codes.…
Advertising Interception: 17 Billion Super Bowl Online Ad Views Came From Bots and Fake Users
After the biggest advertising day of the year, Go-to-Market Security company CHEQ has released data revealing that 17 billion Super Bowl ad views came…
Entravision Partners with Roku to Serve as Media Advertising Partner in Mexico
Entravision, a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and…
New Study Finds Programmatic In-App Advertising Helps Drive Brand Affinity and Customer Engagement…
PubMatic , a sell-side platform that delivers superior outcomes for digital advertising, released the findings from a custom commissioned Forrester…
The Trade Desk Launches OpenPath, Providing Advertisers with Direct Access to Premium Publisher…
Global advertising technology leader, The Trade Desk, announced the launch of OpenPath, a new product designed to provide advertisers with direct…
MediaMath Selects Ocient for Next-Generation Campaign Forecasting on Trillions of Data Records in…
Ocient, the leading hyperscale data solutions company serving organizations that derive value from analyzing trillions of data records in interactive…
National CineMedia Partners with RAD AI to Enhance Audience Engagement
National CineMedia announced a strategic partnership with Rad Intelligence (RAD AI), leveraging the power of recommendation and referral with machine…
INEO Partners with Vistar Media, One of the World’s Largest Programmatic Digital Out-of-Home…
INEO Tech Corp., the innovative developer of the INEO Media Network, a digital advertising and analytics solution for retailers, announced a…