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Native and Programmatic Advertising
Tubi & TVSquared Reveal Key Unique Reach Findings Across Large-Scale Advertisers
TVSquared Joins Tubi’s Certified Measurement Partner Program for Converged TV Measurement
Tubi, a division of FOX Entertainment, and TVSquared, the…
Place Exchange Integrates with Edison Interactive for Reach Across 33,000 Connected Golf Cart…
Partnership with Captivate to Drive Ad Inventory Sales
Edison Interactive (EI) announced that Place Exchange, a leading supply-side platform…
Enterprise Software Platform MadHive Appoints Jeff Fagel as Chief Marketing Officer
Former PepsiCo, Publicis and Epsilon Executive Joins as the Newest Member of the Company’s Leadership Team
MadHive, the industry-leading enterprise…
OpenAP Launches XPm, TV’s Cross-Platform Measurement Framework Powered By OpenID
XPm will enable independent measurement companies to deliver key metrics the industry has been waiting for including unique deduplicated…
Ocean Outdoor UK And Admix Join Forces To Take Brands Into The Metaverse
- Kicking off with NFT replicas of UK DOOH sites in virtual worlds -
Admix, the In-Play company that bridges the gap between brands and the…
The Fresh Market Partners with True Impact Media, Leveling Up Their Offline Advertising
True Impact Media, an international out-of-home (OOH) media buying platform driven by technology and data, has formed an official partnership with The…
Seedtag Contextual AI Can Be Used With Xandr Curate To Give Brands A Global Scaleable Cookieless…
Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced a collaboration with Xandr, to create a new contextual marketplace.…
Sayollo Launches Direct-to-Consumer (DTC) in-game Marketplace gComm and Selects Verte’s…
In-game advertising firm Sayollo has established the industry's first in-game shopping platform, GComm, short for Gaming Commerce. gComm allows…
Can Paid Media Be Your Company’s Secret Marketing Weapon?
With scores of channels, hundreds of tech solutions and a seemingly infinite amount of different approaches - the world of marketing has never been…
Wyplay And Hoppr Create Targeted Advertisement Solutions With New Monetization Opportunities For TV…
New type of non-intrusive targeted advertisements
Available on various STB operating systems: ATV, RDK and most Linux systems
Creating new…