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Native and Programmatic Advertising
Anzu and Comscore Announce Low Invalid Traffic Across Mobile In-Game Ad Campaigns
New findings show extremely low Invalid Traffic (IVT) among Anzu’s mobile inventory
Nine months after Anzu, the world’s most advanced in-game…
Smartly.Io Welcomes Lyle Underkoffler As Chief Marketing Officer
Digital marketing veteran joins growing C-suite team to drive innovative go-to-market strategies and support accelerated business growth
Smartly.io,…
AiAdvertising Adds Top Executive Talent
Chris Lynde to serve as Senior VP of Client Strategy & Execution
AiAdvertising, Inc. (AIAD), a technology driven provider of digital advertising…
Dynata Acquires Ameritest, Adding Best-In-Class Creative Testing Capabilities To Advertising…
Acquisition will add ability to optimize messaging and delivery to targeted audiences for maximum campaign effectiveness
Dynata, the world's largest…
Dynata Acquires Ameritest, Adding Best-In-Class Creative Testing Capabilities To Advertising…
Acquisition will add ability to optimize messaging and delivery to targeted audiences for maximum campaign effectiveness
Dynata, the world’s largest…
Multimedia Plus Launches INCITE 7.0 With Task Management
Multimedia Plus, a training and communications technology company servicing leaders in the retail, restaurant, and hospitality industries, has…
Privitar Supports Broader Use And Sharing Of Data Across Borders With Introduction Of NOVLT…
Privitar NOVLT will be offered alongside vaulted tokenization, giving customers full flexibility to customize their approach to data protection based…
Viant And Adweek Survey Reveals Consumer Advertising Sentiment
Viant Technology Inc. a leading people-based advertising software company, and Adweek, the leading source of news and insight serving the brand…
Revieve Launches AI Makeup Advisor To Help Brands And Retailers Deliver A Personalized Digital…
Revieve, a personalized digital brand experience company working with global brands, retailers, and digital services providers in the beauty, skin,…
IPG Mediabrands Strikes E************* With NewsGuard To Go Beyond Website Ratings To Rate…
As Misinformation and Disinformation Become a Greater Concern among Viewers, New Service Will Allow Advertisers to Identify Responsibly Reported…