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Browsing Category
Native and Programmatic Advertising
NewsGuard and Zefr Partner to Help Advertisers Reduce News Category Blocking, Expanding Reach on…
The partnership will enable brands to support responsible marketing initiatives in video and expand audience reach via partnership between NewsGuard…
Roku Expands Canadian Advertising Business With OneView Ad Platform
Matterkind signed as the first Canadian Campaign Partner; OneView Offers Brands and Agencies new Opportunities in TV Streaming, to Help Plan, Buy,…
Audience Is Coming To CTV, Brands and Publishers Can Benefit
The huge popularity of streaming media over 2020 left a lot of linear buyers with a dilemma; buy CTV or lose your audience. CTV has a lot going for it…
OneTag Launches An Effective Cookieless AdTech Solution
OneTag, the innovative end-to-end programmatic AdTech company, announced the US launch of its cookieless advertising solution.
Recommended AI News:…
Why Banning Tracking Pixels Could Cause More Harm Than Good
Natalie Cramp, CEO of data science company Profusion discusses how Apple’s ban on tracking pixels in emails isn’t necessarily the best solution
Eye Tracking Findings Emphasise The Importance of Measuring Attention In Digital Advertising
Data from Userneeds and OMD Denmark shines a light on the importance of high impact formats when it comes to grabbing audience attention
Tech…
Flashtalking By Mediaocean Launches Video+ To Support Advertising Success In New Era Of Converged…
Comprehensive solution powers next-gen TV+Video ad serving with features that span creative, workflow, reach, social, identity, verification, and…
Albertsons Companies Becomes First National Grocer to Launch Shoppable Video Experiences and…
U.S. Grocery Giant Will Implement Firework Technology To Engage Digital Shoppers, Build Community Via Immersive, Interactive Video Experiences…
Viant Enhances CTV Fraud Protection Through Integral Ad Science Partnership
Adelphic Software Integrates IAS’s CTV Fraud Pre-Bid Solution
Viant Technology Inc. (DSP), a leading people-based advertising software company…
Momentum Worldwide Announces Hybrid Experience Platform ‘WhiteBox’
As the business community adjusts to the ever-changing landscape due to Covid-19, experiential advertising agency, Momentum Worldwide, unveils…