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Native and Programmatic Advertising
Study: Facebook’s Shopper Targeting Bounces Back in Wake of iOS 14.5
Report Reveals Demographic and Behavioral Audience Targeting Trends on Facebook and Instagram
After initially dipping following the release of…
Former TikTok Privacy Specialist Joins Crypto-AdTech Startup Permission.io
Permission.io Appoints Privacy Technology Law Specialist To Further Data Transparency Communication for Expanding Partnerships and Data Monetization…
Adobe Experience Manager Screens Now Available as a Cloud Service to Expand Content Management…
Adobe Experience Manager Screens is now available as a Cloud Service. Adobe is expanding its existing omnichannel content management capabilities to…
Salesforce Debuts Advertising Sales Management for Media Cloud to Automate Ad Sales and Improve…
New Technology Allows Publishers to Manage Digital and Traditional Advertising Sales Planning, Execution and Measurement -- All on One Platform…
Audiomack Partners With Ziiki Media to Fund Promotions for African Artistes
Reiterates Commitment to Moving Music Forward
In line with its commitment to investing in and amplifying African music, Audiomack has teamed up…
Music Industry Experts Form Exclusive Alliance to Capture Global Royalty Revenue for Advertisers
The TEAM Companies and Melos bring together their expertise in the music business to provide marketers with the rights intelligence and…
NBC Olympics Selects Ad Management Provider For Its Production of Tokyo Olympics
Innovid to Offer Creative Flexibility and Independent Measurement for Advertisers During NBC Olympics’ Coverage of the Summer Games
NBC Olympics, a…
Centriply Marks Linear TV Attribution Milestone
Attribution in TV advertising can be hard to come by, but independent media agency and TV specialist Centriply announced completion of its latest 2Q…
Mediaocean to Acquire Flashtalking, Adding Complementary Solutions to Power $200 Billion in…
Mediaocean, the mission-critical platform for omnichannel advertising, and Flashtalking, the leading independent ad management platform, announced…
GumGum Becomes the First Independent Ad Tech Provider to Earn MRC Content-Level Accreditation
Verity, GumGum's Contextual Intelligence Solution is Now Accredited For Contextual Analysis, Brand Safety and Suitability.
GumGum, a global media…