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Native and Programmatic Advertising
New Channel Factory Survey Finds That 69% of Consumers Prefer to Buy From Brands Committed to…
A majority of consumers are highly influenced by a brand’s purpose and impacts consumers’ buying decisions and feelings about products, according to a…
Adnami Signs Agreement With Matterkind to Deliver High-Impact Formats Programmatically Across Nordic…
Danish tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has signed a partnership with Matterkind to help the…
White Bullet Study Reveals That 20% of Ads on Pirate Websites Place Consumers at Risk
The cybersecurity and IP protection company also publishes a series of Malware definitions, to broaden understanding of this growing problem
A…
IAS Extends Its Leadership in Brand Safety and Ad Fraud Protection With Tag Recertification
Integral Ad Science (IAS), a global leader in digital ad verification, announced that the company has achieved global recertification from the…
Rakuten Advertising Helps Advertisers Tackle Wasted Advertising Spend
Thinking of the audience as more than a series of data points will put advertising in the right place, at the right time for maximum impact
Rakuten…
Operative Acquires Ad Tech Company STAQ
Operative Doubles Down on Automation & Consolidating Programmatic & Direct Digital Sales Management Capabilities With Latest Acquisition…
Audience Town Hires Andrew Green as Vice President of Sales
Green Will Drive Business Development for Real Estate Advertising Platform
Audience Town, the advertising platform for real estate, moving and…
SendtoNews Gives Back With #AdTechCares Initiative
Tech company donating ad inventory to encourage COVID-19 vaccinations
SendtoNews has partnered with Amobee to donate video advertising…
Quotient Partners with Peapod Digital Labs to Launch Industry-First Promotion Amplification Tool to…
Quotient, the leading digital promotions and media technology company, announced the launch of a new promotion amplification tool as part of its…
Amobee Partners With InfoSum to Power Win-Win Alternative Identity Solutions for Advertisers and…
Scalable, Cross-Screen Advertising Options Meet Decentralized Customer Data Ecosystem Tools to Guard Against Third-Party Cookie Deprecation…