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Browsing Category
Native and Programmatic Advertising
SundaySky Launches Configurable Video for Direct-to-Consumer, Online and Grocery Retailers
Independent research firm names SundaySky a Strong Performer in Creative Advertising Technologies Market Evaluation Q4 2020
SundaySky, the…
Study: Ad Personalization Offers a Key to Forming Stronger Personal Connections
As the world has continued to innovate, we have found that ad personalization is one of the more effective tools out there to help brands deliver more…
Teads Launches Teads Conversions
Teads, The Global Media Platform, unveiled a suite of updates including the expansion of its robust performance offering along with new social…
Adsquare and Nielsen Strengthen Out-of-Home Media Buying
Today Nielsen announces integration with Adsquare, enabling European marketers to intelligently target audiences for out-of-home media buying.…
Kubient Discovers New “Weasel” Injection Ad Fraud Scheme
Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and…
Taboola Introduces The Taboola Creative Shop
Taboola announced the introduction of The Taboola Creative Shop, the first global program to help brands and media agencies execute and optimize…
TAPTAP Digital Teams With Broadsign to Extend Programmatic Omnichannel Offering to DOOH
TAPTAP Digital and Broadsign rolled out a new ad tech integration that opens up Broadsign Reach’s global network of programmatic digital-out-of-home…
CloudCommerce Adds Artificial Intelligence Layer to SWARM
CloudCommerce, Inc, a leading provider of digital advertising solutions, announced that it has entered into a license agreement with Pattern89 to add…
Vungle Acquires AlgoLift, a Leading Marketing Intelligence Platform for Mobile Advertising
Acquisition boosts Vungle’s advertising technology to provide contextual, machine learning-powered recommendations for maximum ROAS and user LTV …
Addressing the Malvertising Trend of Malicious Cloned Sites, GeoEdge Becomes the First Ad Security…
Research from ad security provider GeoEdge has found that malicious content has become the fastest growing tactic for malicious advertising in 2020,…