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Native and Programmatic Advertising
What Techniques Will Deliver for Measuring Attention in 2023?
Last month, it seemed the entire tech world descended on Las Vegas for CES 2023. One of the key talking points at the trade show was the attention…
Point Pickup Selects InMobi Commerce to Power Ad Monetization Across Grocery Partners
Retail Media Solution Will Begin Monetization Across Five Retail Partners, Covering 480 Grocery Stores Nationwide
InMobi Commerce, an innovative…
Groundbreaking Ad Study Reveals Super Bowl Commercials Do Drive Consumer Demand
A new study from behavioral research company Veylinx determined whether or not Super Bowl commercials boost consumer demand for the products…
Thumzup Announces Local Advertising Campaign To Support Launch of Disruptive Adtech Platform
Thumzup Media Corporation is excited to announce it has launched a local advertising campaign to support launch of its disruptive adtech platform. The…
Advertisers Can Now Buy Email and Programmatic Inventory Through McClatchy Ad Manager, Powered by…
McClatchy, one of the largest media companies in the United States with over 80 million unique visitors, has unveiled two exciting new McClatchy Ad…
MGID Revolutionizes Image Creation for Advertisers With Integration of Generative AI
MGID, the global advertising platform, has announced the development and integration of generative artificial intelligence (AI) into its existing…
Shirofune, the Leading Digital Ad Automation Platform in Japan, Launches Into North American Market…
Shirofune announced that its automated advertising platform is now available to agencies and marketing professionals in North America. Shirofune is…
Ryff Secures Pilot with Comcast After Winning the LIFToff VideoAI Challenge
The virtual product placement startup was chosen to trial next-generation solutionsfor video advertising with Comcast Technology Solutions
Ryff, a…
IAB Tech Lab Launches Data Clean Room Standards Portfolio For Public Comment
Data Clean Room Guidance & Recommended Practices and the Open Private Join & Activation Specification Will Establish Interoperability Between…
Evergent Expands Presence in Europe by Partnering with Leading OTT Provider in Baltics – Go3
Evergent to provide subscriber management and eCommerce solutions for fast-growing multinational media group
Evergent, the customer management and…