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Native and Programmatic Advertising
MatchCraft Launches Support for YouTube Video Ads
MatchCraft, a leading provider of digital advertising solutions, is proud to announce the launch of its newest feature, YouTube Video Ads. With this…
How Is Web3 Transforming the AdTech Industry
The term ‘Web3’ has been in existence since 2014 when Gavin Wood, the famous computer scientist who helped create Ethereum, coined it. For years it…
Cadent and Affinity Solutions Partner to Enhance Advanced Media Audience Targeting and Delivery
Combining converged TV solutions with leading consumer purchase data to increase market share
Cadent, the largest independent platform for advanced…
Freshpaint Announces Easy Way to Make Google Analytics and Ad Platforms HIPAA-Compliant
Freshpaint, a Y Combinator and Intel Capital-backed company, announced a HIPAA-compliant platform that allows healthcare providers to continue using…
Roku and DoorDash Partner to Deliver Delight to Roku Users with Free DashPass and Access to…
Roku, the #1 TV streaming platform in the US, Canada, and Mexico, and DoorDash, the local commerce platform, announced a multi-year partnership to…
GumGum Goes Green with Cedara
New collaboration accelerates decarbonization, sustainability commitments for lead contextual intelligence platform
GumGum, a contextual-first,…
Rave Supports Unified ID 2.0 in New Partnership with The Trade Desk
Rave, a global leader in group digital video watching, has announced its support of Unified ID 2.0 (UID2) to hash and salt their audience data for…
Kargo Acquires CTV Platform VideoByte as Part of Major Video Expansion
VideoByte Offers Unique ConnectedTV Advertising Formats to Complement Kargo’s Omnichannel Portfolio
Kargo announced the acquisition of VideoByte, a…
Ranker Insights Offers Data Solutions For Entertainment Brands and Advertisers Looking to Optimize…
In a cookieless world, Ranker Insights offers the unique ability to reach multiple categories of viewers including loyal fans of competing shows,…
DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio
DoubleVerify (DV), a leading software platform for digital media measurement, data and analytics, announced the discovery of “BeatSting,” the first…