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Native and Programmatic Advertising
Atmosphere Becomes Exclusive Digital Out of Home (DOOH) Streaming Platform for TMB’s Video Content…
Atmosphere, the worldwide leader in streaming TV entertainment for businesses, announced an exclusive content partnership with streaming and…
Mediaocean Announces a Renewed Seven-year International Omnichannel Engagement with Publicis Groupe
Mediaocean will support Publicis with omnichannel technology to serve advertisers across a growing footprint with best-in-class ad tech products at…
Ithra Enters The Metaverse With Immersive Digital Technologies Program
The King Abdulaziz Center for World Culture (Ithra) bridges the physical and virtual worlds to launch the third edition of its Creative Solutions…
Viamedia Adtech Enjoys Record Nationwide Growth for Its Managed Services Offering
Leading Cross-Media Ad Rep Firm Expands Into Advertising Managed Services in Arkansas, Kentucky, Minnesota and Washington, D.C.
Viamedia, the…
LATAM Airlines Reduces Cost per User by 83% Thanks to Innovative Ad Technology
South America’s largest carrier also reduced CO2 emissions linked to digital advertising by approximately 14 tonnes in a single campaign
Adaptive…
AiThority Interview with Anthony Katsur, Chief Executive Officer at IAB Tech Lab
Hi Anthony, please tell us a little bit about your role and functions at IAB Tech Lab.
I am the Chief Executive Officer of IAB Tech Lab, the global…
AI in Advertising and Marketing – Hype, Disillusionment, Back to Hype Again?
Remember when we thought all cars would soon be self-driving – it was just a matter of time – and we were all about to get all that time at the wheel…
Trellis to Provide Supercharged Walmart Advertising With Best-in-Class AI and Automation
Trellis announced that they are deploying their AI through the Walmart Connect API to automate key components of the Walmart advertising platform. As…
AdLiven Announces a First-Of-Its-Kind AI Image Generation Tool to Seamlessly Produce Assets for…
Creatives and ad marketers can now create, replace, and develop their assets for playable ads using Artificial Intelligence
AdLiven, the ad…
Marin Software and Yahoo Integration Enhances Programmatic Ad Campaign Buying and Optimization
Marin Software announced a new integration with Yahoo to enable enhanced campaign buying and optimization for advertisers. Through the integration,…