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Native and Programmatic Advertising
AppLovin Unveils Most Effective, Performance-Driven Mobile Ad Trends
New data report analyzes 52 billion impressions to reveal top ad creative concepts and variables to help drive highest 2023 ROI
AppLovin, the…
OneTag Launches UK Operations With Senior Hires To Drive Global Expansion
Leading European SSP appoints Chief Revenue Officer, Global SVP of Demand, and Global Marketing Director
OneTag, the innovative programmatic…
OpenX Announces First Programmatic Horizon Media Blu.ID Integration
OpenX Technologies, Inc., one of the world's leading omnichannel sell-side platforms announced a new element of their partnership with Horizon Media —…
Lake and Hills Realty Chooses Adwerx to Power Digital Brand Ads for its Agents
Adwerx, a leading provider of automated digital advertising for real estate firms, announces Lake and Hills Realty as the latest brokerage to launch…
Succeeding as a Modern Media Company
Over the past decade, the TV industry has seen mounting changes, arriving in the form of shrinking cable subscribers, a rapid increase of connected TV…
Cyanite Launches Technology That Can Find Music Based on Full Text for the First Time
AI-powered music tagging and search firm Cyanite launches Free Text Search which provides users with a completely new and intuitive way of searching…
National World Launches New Ad Manager Platform, Powered by DanAds
National World, a leading UK media company, announced today the launch of its self-serve advertising platform, National World Ad Manager, powered by…
VeraViews Welcomes Hoopla Digital as a Demand Partner
VeraViews, the advertising technology platform built to deliver transparent and auditable invalid traffic (IVT) prevention, announced that it had…
Preciso Partners with Shopify; Opens Up Programmatic Market to SME E-Commerce Vendors
Bid-smart DSP Preciso announced the full-scale launch of its integration with multinational ecommerce platform Shopify. Preciso becomes the first…
Top 3 Marketing Trends To Watch Out For in 2023
In the rapidly evolving world of ad tech, upcoming trends play a big part since marketers and brands plan their upcoming digital campaigns with the…