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Native and Programmatic Advertising
Wrapify Releases First-of-Its-Kind OOH Measurement and Attribution Dashboard
Latest version of Wrapify’s OOH Attribution Suite Turbocharges OOH Brand Campaigns
Wrapify, the performance-driven ad tech platform for brands…
Aqilliz Partners with Cybersecurity Firm White Ops to Drive Programmatic Supply Chain Transparency
White Ops’ Advertising Integrity and Marketing Integrity solutions will ensure greater campaign transparency and fraud protection for Aqilliz’s global…
A+E Networks UK Moves Its Broadcast Operations in EMEA to the Cloud With Amagi and AWS
Amagi, a global leader in cloud-based technology for broadcast and streaming TV, announced that A+E Networks UK has transitioned its playout and…
CommerceIQ Launches Industry’s First Advertising Managed Service Enabling Consumer Brands
New Omni-Channel Managed Service Provides Full-Funnel Advertising Optimization For Amazon; Beta Trials Initiated for Instacart and other Retailers…
US Podcast Ad Revenues Near $1 Billion, According to IAB
IAB’s Latest Podcast Advertising Revenue Report Finds Brands Now Embrace Podcasts as Part of Annual Planning
U.S. podcast advertising revenues near…
Mediaocean to Acquire 4C and Establish Modern System of Record
Combination of companies will create the largest independent and open software solution for the advertising market
Mediaocean, the leading global…
Brian Stempeck to Step Down as Chief Strategy Officer of The Trade Desk
Global advertising technology leader, The Trade Desk, announced that Brian Stempeck will step down as Chief Strategy Officer on September 1, 2020 and…
TheViewPoint Reinforces Its Suite of Products With a New SDK for CTV Publishers
TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers and broadcasters, has announced the launch of its SDK for Roku publishers,…
Cardlytics Hires Peter Davies as Head of Sales Strategy and Operations
Cardlytics, Inc., an advertising platform in banks’ digital channels, is enhancing its leadership team with the addition of industry veteran, Peter…
Baidu’s MediaGo Ad Platform Now Offering Native Placements on MSN
Collaboration Enables Advertisers Around the World to Reach New Customers
Baidu, Inc. announced that it is providing advertisers direct access to…