Browsing Category
Native and Programmatic Advertising
Nielsen: Differentiate Through Technology Adoption Amid the Challenging Advertising Market
Spending has remained cautious in Hong Kong amid multiple uncertainties concerning economic and social climates. The split between online and offline…
Digital Recruitment Marketing Agency Launches Free COVID-19 Resumé Database To Help People Impacted…
Bayard Advertising Agency, a 97-year old, well-known employer brand and recruitment marketing agency, with offices throughout the US and abroad,…
The Financial Times Ranks Tappx as Europe’s 2nd Fastest Growing Advertising Company
Tappx - a leading AdTech company delivering digital advertising solutions for multiple platforms including mobile, OTT/CTV and desktop - was ranked as…
SheScales Announces First Partnership With Home Health DTC Startup Carewell
Marketing Accelerator Commits to Scaling Growth for Female-Founded Caregiver eCommerce site
The leading direct-to-consumer advertising agency,…
Tapjoy Launches Multi-Reward Engagements for Cost-Per-Engagement Offers
Tapjoy, a leading mobile advertising and app monetization company, announced the launch of industry-first Multi-Reward Engagements for…
The Trade Desk and TikTok Launch New Advertising Partnership in Asia Pacific
Pepsico in Thailand First to Launch Campaign, Accessing Premium Tiktok Inventory via the Trade Desk Platform
The Trade Desk and TikTok, the leading…
Fox Corporation to Acquire Tubi
Acquisition of Tubi, a Leading Free Ad-Supported Streaming Service, to Diversify Fox's Direct-To-Consumer Offerings and Advertising Solutions
Fox…
LoopMe Launches New Shoppable Creative To Shorten The Path To Purchase
Enhances customer experience for consumers; gives brands better insights into the shopper journey
LoopMe, an outcomes-based video platform,…
OpenAP Appoints Advertiser Advisory Board
Curated group of leaders selected for their significant contributions to advanced advertising Fuels greater collaboration across the media ecosystem…
Out-of-Home (OOH) Specialist Billups Acquires MacDonald Media
Billups, the largest independent, privately-held advertising technology company in the U.S. specializing in OOH, has acquired MacDonald Media. …