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Native and Programmatic Advertising
LoopMe Launches New Shoppable Creative To Shorten The Path To Purchase
Enhances customer experience for consumers; gives brands better insights into the shopper journey
LoopMe, an outcomes-based video platform,…
OpenAP Appoints Advertiser Advisory Board
Curated group of leaders selected for their significant contributions to advanced advertising Fuels greater collaboration across the media ecosystem…
Out-of-Home (OOH) Specialist Billups Acquires MacDonald Media
Billups, the largest independent, privately-held advertising technology company in the U.S. specializing in OOH, has acquired MacDonald Media. …
Dealers United is Harnessing the Power of Facebook Advertising to Propel Its Automotive Clients to…
Dealers United is an innovative leader in the auto ad tech industry with the knowledge, connections, and expertise to drive success for its clients…
Dailymotion Joins Prebid.org Community to Endorse Transparency in the Ad Tech Ecosystem
Dailymotion, a Vivendi-owned global video platform, combining premium content and quality advertising solutions in a trustworthy environment, has…
Invoia Re-Brands, Focuses on Small Businesses With Recurring Revenue
Fitness, Healthcare, Home Improvement, Legal and Car Dealer sector customers rise to top of payment service user lists
Invoia mobile web payment…
COVID-19: Redesigning the NewFronts for Flexibility and Streaming
With uncertainty over the COVID-19 virus growing, IAB is introducing new tools and channels to enable the digital marketing and media industry to…
AdLedger, MadHive Release ‘State Of AdTech Study’, Additional Analysis From Meredith
Only 6% of Brands, Agencies, Publishers Are Satisfied With Current Digital Ecosystem; 92% Believe There Is Need for Industry-Wide Standardization; 83%…
Veritone Expands Content Classification Capabilities to Power Contextual Advertising at Scale for…
Veritone aiWARE Now Produces IAB Tech Lab Content Taxonomy-Compliant Metadata Output
Veritone Inc., the creator of the world’s first operating…
David Cohen is New President of The Interactive Advertising Bureau (IAB)
David Cohen, a Former Agency Leader Will Drive Strategy, Growth and Operational Excellence for Digital Trade Association; Will Bring the Entire…