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Native and Programmatic Advertising
Out-of-Home (OOH) Specialist Billups Acquires MacDonald Media
Billups, the largest independent, privately-held advertising technology company in the U.S. specializing in OOH, has acquired MacDonald Media. …
Dealers United is Harnessing the Power of Facebook Advertising to Propel Its Automotive Clients to…
Dealers United is an innovative leader in the auto ad tech industry with the knowledge, connections, and expertise to drive success for its clients…
Dailymotion Joins Prebid.org Community to Endorse Transparency in the Ad Tech Ecosystem
Dailymotion, a Vivendi-owned global video platform, combining premium content and quality advertising solutions in a trustworthy environment, has…
Invoia Re-Brands, Focuses on Small Businesses With Recurring Revenue
Fitness, Healthcare, Home Improvement, Legal and Car Dealer sector customers rise to top of payment service user lists
Invoia mobile web payment…
COVID-19: Redesigning the NewFronts for Flexibility and Streaming
With uncertainty over the COVID-19 virus growing, IAB is introducing new tools and channels to enable the digital marketing and media industry to…
AdLedger, MadHive Release ‘State Of AdTech Study’, Additional Analysis From Meredith
Only 6% of Brands, Agencies, Publishers Are Satisfied With Current Digital Ecosystem; 92% Believe There Is Need for Industry-Wide Standardization; 83%…
Veritone Expands Content Classification Capabilities to Power Contextual Advertising at Scale for…
Veritone aiWARE Now Produces IAB Tech Lab Content Taxonomy-Compliant Metadata Output
Veritone Inc., the creator of the world’s first operating…
David Cohen is New President of The Interactive Advertising Bureau (IAB)
David Cohen, a Former Agency Leader Will Drive Strategy, Growth and Operational Excellence for Digital Trade Association; Will Bring the Entire…
Nativex Announces New Trading Desk Offering; Corporate Restructuring Sees Nativex Elevated to…
Strategic Rebrand Embraces Nativex as Global Advertising Agency; Nativex To Provide Transparent, Omnichannel Buying Solution Through Its New Nativex…
Trinity Audio Joins IAB Audio Committee and ‘Verified by Tag’ Program
Trinity Audio, the leading audio content platform, is now a member of the Interactive Advertising Bureau (IAB) Audio Committee - a group of select…