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Native and Programmatic Advertising
IMDb Helps Audiences Share and Discover Movie and TV Content With New TikTok Feature
The new feature, powered by IMDb data, allows the TikTok community to link movie and TV show titles within their TikTok videos and showcase their…
Gamut and Waymark Partner to Bring Easy and Affordable CTV Ad Creation to Local Advertisers Through…
Gamut, the award-winning leader in local CTV advertising, and AI video creation platform Waymark, announced a partnership to expand next-generation…
Ampersand Announces Automation of Addressable TV Functionality for Buyers
Update significantly improves the speed of TV planning and buying across 70 percent of all addressable US households.
Ampersand, the audience-first…
Amanda Forrester Joins Openx As Vp Of Marketing As Company Scales Solutions Across The Buyer…
OpenX Technologies, a leading global omnichannel advertising exchange, announced the appointment of industry veteran Amanda Forrester to lead the…
SeaChange Launches the Xstream Platform – A Content Monetization Platform Designed to Maximize Ad…
TV Manufacturers and Content Owners Can Fully Maximize Connected TV Advertising Revenue with the Xstream platform Smart Ad Insertion Tech
Launch…
Click Fraud Prevention Service Polygraph Advises Advertisers To Invest In Search Engine Optimization
High levels of click fraud means advertisers will benefit from shifting part of their marketing spend away from advertising and towards search engine…
Creative Affiliate Marketing Methods for the E-Tailers: The Basics
Affiliate Marketing Methods: An Introduction
Affiliate marketing is an arrangement where an e-tailer (Electronic Retailer) pays remuneration to a…
OPPO Partners with UPFRONT to Launch its Nationwide OOH Campaign Across Lebanon
The majority of large companies take advantage of the end of the year season to promote their services and products, and Out-Of-Home Media is one of…
Click Fraud Protection Service Polygraph Reminds Advertisers Not To Rely On IP Address Blocking To…
Click fraud protection service Polygraph is reminding advertisers not to rely on IP address blocking to prevent fake clicks, as blocking IP addresses…
The Trade Desk Appoints Trish Frohman as Senior Vice President of Business Development, North…
Global advertising technology leader The Trade Desk announced the appointment of Trish Frohman as Senior Vice President of Business Development for…