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Native and Programmatic Advertising
Valpak Highlights Major Innovations in Data-Driven, Omnichannel Marketing for Local and National…
Valpak, the leader in American household data, direct marketing and omnichannel media solutions, outlined key aspects of its ongoing transformation as…
Video Advertising Pioneer Waymark Announces Addition of Platform to Creative Hubs of Hulu, Roku
Creative AI startup Waymark accelerates video ad creation for broadcast and OTT platforms.
Waymark, a pioneer in using artificial intelligence to…
JPIX Partners With Cisco and Qwilt to Advance Streaming Media Delivery Across Japan
JPIX, one of Japan’s largest internet exchanges, joins forces with Cisco and Qwilt to deploy Edge Cloud for Content Delivery solution to enhance…
Amperity Announces Support of AWS for Advertising and Marketing Initiative
Amperity, a leading customer data platform (CDP) for enterprise consumer brands, has announced support for the AWS for Advertising & Marketing…
Innovid Bolsters Cross-Platform TV Dataset with Kinetiq Integration
Innovid announced a partnership with Kinetiq to power second-by-second linear ad-occurrence data directly into InnovidXP, the new measurement platform…
TikTok Ads Best for High-Growth Brands, Shows Fospha Data
TikTok is the most effective paid marketing channel for eCommerce brands with aggressive growth targets, according to an independent study run by…
Circle K Debuts First National Fuel Advertising Campaign in US
Circle K, a global leader in convenience and mobility, announces its first-ever U.S. nationwide advertising campaign, “Fueled by Circle K.” Taking…
Major Broadcasters Launch NextGen TV on Seven Local Television Stations in Birmingham, AL
WABM, WDBB, WIAT, WBRC, WVTM-TV, WTTO, and WSES Begin Broadcasting with New Technology
The leading television stations serving the Birmingham…
Magellan AI Taps Experian to Improve Attribution
Magellan AI, the podcast analytics platform with the world's largest database of podcast advertising data, announced a new collaboration with…
TV Measurement Will Never Be What You Think It Needs to Be – and That’s Okay
Advertisers have never had more ways to scale, optimize, and connect with consumers through television. Broadcast and cable TV – referred to as linear…