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Native and Programmatic Advertising
MobileFuse Achieves Carbon Negative Status, Commits to Ongoing Reductions
MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, announced it is carbon negative. MobileFuse stands as the first…
Criteo Unveils New Demand-side Platform to Scale Retailer Audiences Across the Open Internet
Criteo S.A., the commerce media company, announced the launch of Commerce Max – a self-service, all-in-one demand-side platform (DSP) for enterprise…
IAS integrates Good-Loop’s Green Media Technology to Offer Carbon Emissions Measurement for…
Integral Ad Science, a global leader in digital media quality, announced a global partnership with purpose-led ad platform Good-Loop that will enable…
Appsumer Launches Free Package to Enable Cross-Channel Insights for Scaling App Advertisers
Solution Automates Mobile User Acquisition Dashboards and Reports for the Top Five Frequently Used Channels
Appsumer by InMobi, a leading…
Adsta Selects InMobi Commerce to Bring Power of Video to Its Grocery Retail Media Network
Partnership Combines National Reach of Adsta’s Network of 50 million+ Grocery Shoppers with InMobi’s High-Impact Video Experiences to Help Improve…
Viamedia Selected as Long-Term Ad Rep by HolstonConnect, Powered by MobiTV
Leading Cross-Media Local Ad Sales Company Will Manage Ad Sales on Behalf of Not-For-Profit Operator in Upper East Tennessee
Viamedia, the…
ZW Data Action Technologies Announces Planned Acquisition of Henan Baodun, Expanding to Short Videos…
ZW Data Action Technologies, an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced…
Minute Media Launches Own Supply-Side Platform for Publishers and Brands
Minute Media, a leading global technology and content company, announced the launch of its own supply-side platform (SSP) to provide a more efficient…
Ipsos MMA and Adform Partner to Leverage First-Party Data for Unified Marketing Measurement and…
Ipsos MMA, a recognized leader in measuring and optimizing advertiser marketing investments, has partnered with Adform, a global, independent, and…
96% of Marketers Achieved ROI Goals with Out-of-Home Marketing Campaigns
78% of survey respondents using OOH plan to increase their OOH budget over the next 12 months while 96% of marketers are seeing an average monthly…