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Native and Programmatic Advertising
MGID Bolsters Global Leadership Team to Accelerate Growth Into New Territories
Expansion in Germany on the horizon, following the successful acquisition of a majority stake in Metup Native S.r.l. in Italy earlier this year…
Comcast Advertising Appoints Pooja Midha to Lead Effectv
Midha, who currently serves as Comcast Advertising’s Chief Growth Officer, will lead Effectv in its transformation to a multi-screen, data-driven…
PubMatic to Acquire Martin to Further Accelerate Supply Path Optimization Product Innovation
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced that it has entered into a…
Issues Ads Grow in Dominance Among Record Political Ad Spending, Per Viamedia Data
Leading Independent Provider of Ad-Sales Representation to Cable TV Systems Sees Growth in Issues-Related Spending to 63% of Total vs. 47% in…
Roku Launches OS 11.5 and New Software Features, Making Streaming More Seamless Than Ever
Updates to the Roku OS span Audio, Voice, and Content Discovery, with features like Continue Watching, a platform-wide Save List, The Buzz, and more…
Shutterstock Appoints Sejal Amin as Chief Technology Officer
Shutterstock,a leading global creative platform for transformative brands and media companies,announced that Sejal Amin is joining the Company's…
Why a Revolution in Multi-Cloud Technology Will Shake-up CX and Marketing
Experiences are at the heart of the human condition, and in the business world, not only contribute to how consumers perceive a brand, but…
Bitmovin Joins the Alliance for Open Media
The Alliance for Open Media (AOMedia) announced that Bitmovin, a leading provider of video streaming infrastructure, has joined the organization at…
Differentiated Content in OTT Drives Higher Engagement Levels Compared to Social Media
Internet users are consuming a wide variety of differentiated content on multiple platforms. Video sharing and marketing platforms like YouTube,…
SeaChange and Source Digital Partner to Jointly Boost the Value of Connected TV Ad Inventory with…
SeaChange International, Inc. , a leading provider of video delivery, advertising, streaming platforms, and emerging FAST (Free Ad-Supported…