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Native and Programmatic Advertising
White Shark Media Launches AdClicks Reporting Software
White Shark Media, a leading digital marketing agency specializing in pay-per-click advertising, announced the launch of AdClicks, a new reporting…
IAB Tech Lab Releases Updates to SIMID 1.2 and VAST 4.3 For Public Comment
IAB Tech Lab, the global digital advertising technical standards-setting body, announced the release of updates to Secure Interactive Media Interface…
Back to the First Screen: The Rise of Local Broadcast TV Advertising
When the internet started entering large numbers of American homes in the mid-1990s, predictions of the inevitable demise of television began almost…
How 3D Advertising Can Benefit E-commerce Brands
3D Advertising could be a game-changer in the web3.0 era where consumers' tolerance for ads is near rock bottom. Almost nine out of 10 say they…
The Trade Desk Announces Salesforce CDP Now Able to Activate Unified ID 2.0
New integration allows Salesforce CDP customers to better manage their media campaigns across multiple digital channels
The Trade Desk, the…
Mediaocean Announces Partnership with Strigo To Elevate Customer Training Program
Mediaocean, the mission-critical platform for omnichannel advertising, announced a new partnership with Strigo, provider of the leading unified…
MobileFuse Achieves Carbon Negative Status, Commits to Ongoing Reductions
MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, announced it is carbon negative. MobileFuse stands as the first…
Criteo Unveils New Demand-side Platform to Scale Retailer Audiences Across the Open Internet
Criteo S.A., the commerce media company, announced the launch of Commerce Max – a self-service, all-in-one demand-side platform (DSP) for enterprise…
IAS integrates Good-Loop’s Green Media Technology to Offer Carbon Emissions Measurement for…
Integral Ad Science, a global leader in digital media quality, announced a global partnership with purpose-led ad platform Good-Loop that will enable…
Appsumer Launches Free Package to Enable Cross-Channel Insights for Scaling App Advertisers
Solution Automates Mobile User Acquisition Dashboards and Reports for the Top Five Frequently Used Channels
Appsumer by InMobi, a leading…